Dynamic clothing store design is a need and necessity for a retail clothing industry, especially if you already have a strong and famous trademark among the audience. Carrying the main idea and philosophy of the trademark itself which was applied to the design of the shop, meant to provide reinforcement store image in memory and the unconscious of its loyal customers. As Quicksilver trademark who want to provide strengthening its brand image to their young Men’s customers with shop design that very clearly defines and describes the brand itself. From the font the black color on the tile flooring, walls and ceilings also trademarks decoration such as framing and giving special emphasis to focus on the clothing shop interior. Wood materials are very dominate in the store interior, with wavy shape of course this meant representing the sea waves which is a symbol of Quicksilver logo itself.
All store collections store, displayed go with the flow ‘surf’, arranged in a row attached to the wooden wall that was designed integrated with the ceiling even the shelves of a display was arranged with the lengthwise position of front to the back with the intention of following the current direction, it gives the impression that roomy enough to store an elongated room. The wood waves accented by the use of track lighting that is installed behind the wooden structure on the ceiling also at the top of the display of the collection.
Wooden waves ends in the fitting room that lined with lands surfer wallpaper better known as skateboarder, equipped with a yellow waiting bench in anticipation of the queue fitting room using that not many in numbers, however with a combination of glass walls can make the area looks very spacious. inspiration